Survey Results of Emergency Service Staff Attitudes towards Social Media
This is a summary report of the findings from a survey of 696 Emergency Service staff across 27 European countries conducted between 9th September and 15th October 2014. The main aims of the survey were to explore Emergency Service staff’s attitudes towards social media for private and organizational use and the levels and main factors influencing their current and likely future use of social media in their organizations.
- The majority of Emergency Service staff have positive attitudes towards the use of social media for both private and organizational purposes
- However, there are significant differences in the attitudes among different types of Emergency Service staff, in terms of their gender, age, and geographical location – thus, female, young staff and those based in countries with high levels of social media use are, on average, significantly more likely to express positive attitudes towards the use of social media for both private and organizational purposes